For as far back as Puja Shah, the co-founder of Aurus and Moi, can remember, her childhood days were filled with marvelling over her grandmothers’ jewellery chests. Wander-eyed and kindled with curiosity, she would love to know the stories behind each shining jewel.
Today, as she recalls what ignited her lifelong love for art and jewellery, she credits it to her dadi and nani, who she fondly refers to as “the aesthete and the admirer.” One, with a discerning eye collected pieces that spoke of distinct design and craftsmanship. The other, who adored all things jewellery, would cherish pieces that visually stunned her. While their views were divergent, their shared love and affinity for thought-provoking jewels is what Shah holds close and carries forward as a legacy today.
Her design sensibility is rooted in history and reminiscent of memories, yet realised in the now. The beauty of her process—from the initial inspiration to the first sketch, through the hands of her skilled artisans, and finally, into your collection—is informed by an older, gentler version of India—an era defined by the birth of craft techniques that continue to reign supreme even today.
From her to you
Reflecting Shah’s experience, sentiments and passion for the craft, below are the essential pieces that would undoubtedly be part of her bridal trousseau if she were to curate it today. These selections embody her timeless style, blending tradition with modernity, and ensuring brides shine brilliantly on their big day and beyond.
"I want every piece of jewellery that I own to be wearable across multiple facets of my life and occasions spanning from formal parties to cocktails to weddings to receptions. I see myself in these pieces, pairing well with everything in my wardrobe. I can dress them up or dress them down—they're trend agnostic, classic like a little black dress that you never go wrong with," says Shah.
Discover below a curated edit of timeless essentials that deserve a special place in your trousseau.