Gen Z

Virtual Life07 Nov 2024

Goodbye Goodreads, Fable is the books app Gen Z deserves

Forget awkward book club meetups, this new reading platform has the social energy of Instagram

Fashion05 Nov 2024

Craftcore fashion finds its most unlikely champions—in Gen Z men

No basic wardrobes here

Spirited away28 Oct 2024

We have to thank Gen Z for these drinking dupes

Staying sober this party season? Tap into these no-booze beverages that will cut out the alcohol but not the fun

byDarshita Goyal

Swiped Out19 Sep 2024

Does Gen Z really suck at flirting?

12 young people share their best and worst experience of being grafted

byDarshita Goyal

Thinking aloud14 Aug 2024

Looking for a brand to match my freak

The chronically online want a little less advertising and a little more fun, please

byDarshita Goyal

Hear me out13 Aug 2024

Forget texts—Gen Z is turning to video podcasts for friendship feels

The loneliest generation is looking for its tribe in cosy, candid corners of the internet

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Tamagotchi what?07 Aug 2024

For Gen Z, emotional support plushies are the new pets

From sheep to desserts, these soft, adorable stuffed toys are no longer the domain of children

byDarshita Goyal

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Hair & Make-up12 Jul 2024

Scentmaxxing with The Cologne Boy

Teenage boys are buying expensive cologne. And influencers like Jatin Arora are helping them pick the one with the most rizz