Homegrown Brands

No basic wardrobes here

Fresh off their success at Lakmé Fashion Week, these labels are defining the future of fashion

A collab with Hello Kitty was the perfect way to celebrate the brand’s 15th birthday

No longer willing to stand in line for a branded brick, people want to spend on a good story

“From you, I realised that you need to know the box and be comfortable in it before you start thinking outside it”

For young beauty brands, hero products are the route to cult status. Here’s how they go past hype

With Vikram Goyal’s Viya, the staple furniture for beach houses is ready to enter glamorous city homes

The brains behind the celebrity favourite label, Re-Ceremonial, finds the word ‘sustainable’ boring

The designer’s creative space in Puducherry reveals a brand attuned to the world and rooted in its home

Stocked at Harrods, Bergdorf Goodman and soon Galeries Lafayette, 100Hands comes approved by the tailors of Savile Row

Pre-draped saris, blazers and co-ord sets get the Benarasi treatment in this new collab

A foolproof guide to dressing for the hottest summer destinations