Covet12 Nov 20242 MIN

La Mer’s The Concentrate is the ultimate winter beauty splurge

It’s R&R for your skin in a magical little bottle

La Mer The Concentrate

Ah winter, the time when you can breathe in pollutants trapped in the cold, dense air while free radicals wreak havoc on your face. If your skin isn’t behaving how it normally does and you’re looking for a one-stop solution to all the issues caused by the dust and daily irritants, luckily, La Mer has just landed in India.

Its bestselling serum, The Concentrate, which comes highly recommended from the celebrity set including Chrissy Teigen and Selena Gomez (who uses it as a very pricey make-up remover), should be on your radar. It has the highest concentration of the brand’s famed ingredient: the Miracle Broth—the signature elixir that’s found in all La Mer’s offerings.

The Broth is made from hand-harvested giant sea kelp that is fermented over three to four months using a process that involves light and sound energy to enhance the activity of the kelp, alongside other pure ingredients—it’s as if the broth’s ingredients go to a wellness retreat before being bottled. In return? You get a velvety smooth product that can deeply hydrate, rejuvenate, and soothe the skin and give it that La Mer glow.

This works great even if you’re someone who’s exfoliating a bunch (peels, lasers, you know) as it helps calm the skin and strengthen its natural barrier.

All this, of course, comes at a price. A 15ml bottle of The Concentrate costs a cool ₹18,000. If your wallet allows it, use it all over your face and neck as you would any serum, follow up with your favourite moisturiser, and you’re good to go!

Shop La Mer products exclusively on sephora.in and tirabeauty.com