Beauty & Well-being

For young beauty brands, hero products are the route to cult status. Here’s how they go past hype

The best barrettes, bows, and clip-on blooms to stick in your hair

Teenage boys are buying expensive cologne. And influencers like Jatin Arora are helping them pick the one with the most rizz

Tried, tested, and (almost) good enough to eat

These Instagrammable items have nothing to do with beauty, but sell out in minutes

It’s official, 2024 is the year of the blush. Here’s how to get on the bandwagon

“Practicing my click clacks on my way to werk”

Put down that tweezer and follow her five-step guide

We worship at the altar of everything glazed

Those UV rays aren’t just getting under your skin

Featherweight products your skin will love this summer

It’s all about sheer tints that are like real skin, but better